The sports drink company and official sports drink of the NHL, BioSteel, has filed for bankruptcy protection.
BioSteel was founded by former NHLer Mike Cammalleri and sponsors some of the most notable names in the league like Connor McDavid, Nathan MacKinnon, and Connor Bedard.
BioSteel's parent company claims that BioSteel accounted for over 60% of their losses and was losing money on every single unit sold. If BioSteel is not able to turn things around soon, we could watch the NHL need to change its sponsor to another brand.