Toronto Maple Leafs star Auston Matthews has recently inked a sponsorship deal with the widely popular hydration beverage, Prime, marking him the first from the NHL to do so.
This drink is a brainchild of well-known YouTubers Logan Paul and KSI. The deal was hinted at earlier this week during an event at Nathan Phillips Square, with Matthews now joining the ranks of Logan Paul and KSI as a part of the Prime brand. Through this sponsorship, Matthews has created a unique crossover between the world of professional hockey and the realm of YouTube celebrities, a partnership embodied by his alliance with Prime. This sponsorship not only serves as a notable business venture for Matthews but also positions Prime as a brand capable of drawing endorsements from the professional sports arena, particularly from those in the NHL.
With Matthews leading the way, this collaboration might open doors for more intersections between the digital entertainment domain and professional sports. The announcement has certainly created a buzz, reflecting a modern-day blend of sports, digital entertainment, and entrepreneurship.
