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HOUSEOFHOCKEY  /  NHL  /  NEWS

REPORT: Hockey Canada loses huge sponsors in wake of handling of sexual assault cases against players

Published October 6, 2022 at 9:49 PM
BY

As representatives of Hockey Canada have been called to the House of Commons to be questioned on their handling of sexual assault cases made against junior players in their system, notably their use of a discretionary fund to settle cases out of court, major sponsors have begun to drop and pause their relationship with Hockey Canada.

Hockey Canada has acknowledged they've paid $8.9 million in settlements to 21 complainants with sexual misconduct claims against its players since 1989, and Hockey Canada has admitted it drew on minor hockey membership fees to pay for uninsured liabilities, including sexual abuse claims.

Mainstay sponsor Tim Hortons, as well as Scotiabank, Telus and Canadian Tire have stopped or paused their relationships with Hockey Canada.




These announcements and corporate pressures are coming in the aftermath of a disastrous response by Hockey Canada's interim board chair, announcing there would be no management changes to Hockey Canada, and insinuating Hockey Canada is being scapegoated.

In a particularly divided time in Canadian politics the Liberals, Conservatives, Bloc Québécois and NDP have been united in their criticism of Hockey Canada and their handling of sexual assault cases made against players, as well as their response to these procedures coming to light.



In light of these high-profile departures and near ubiquitous condemnation, it will be interesting to see how long Hockey Canada will hold onto this current strategy, or if their braintrust will change course to try and salvage their organizations reputation.
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REPORT: Hockey Canada loses huge sponsors in wake of handling of sexual assault cases against players

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