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BREAKING: NHL loses a Major partner


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Ryan
July 28, 2022  (5:56 PM)
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When the NHL announced back in the 2017-18 season that they signed a 7 year deal with ADIDAS to make the league jersey's, replacing REEBOK, it was viewed as a big win for the league. The deal with ADIDAS was worth more than $70,000,000.

After 5 years of the deal, ADIDAS seems to no longer want to work with the National Hockey League and will not be renewing their contract at the end of the 2023-24 season.
The NHL was definitely not expecting this, but have already begun the process of looking for a new jersey partner.

Not only is this a loss for the National Hockey League, it is also a loss for the player ambassadors as well like Connor McDavid.
While this is definitely a huge loss for the league, this is the second major company to leave the NHL in the last few months, as recently Gatorade chose to not renew their contract with the NHL as well.
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BREAKING: NHL loses a Major partner

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