BREAKING: NHL loses a Major partner

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Ryan
July 28, 2022 (5:56 PM)

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When the NHL announced back in the 2017-18 season that they signed a 7 year deal with ADIDAS to make the league jersey's, replacing REEBOK, it was viewed as a big win for the league. The deal with ADIDAS was worth more than $70,000,000.

After 5 years of the deal, ADIDAS seems to no longer want to work with the National Hockey League and will not be renewing their contract at the end of the 2023-24 season.

The NHL was definitely not expecting this, but have already begun the process of looking for a new jersey partner.

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Not only is this a loss for the National Hockey League, it is also a loss for the player ambassadors as well like Connor McDavid.

While this is definitely a huge loss for the league, this is the second major company to leave the NHL in the last few months, as recently Gatorade chose to not renew their contract with the NHL as well.

BREAKING NEWS: @adidas will not return as the NHL's official supplier of uniforms and apparel when their contract expires after the 2023-24 season, multiple sources confirmed to ESPN.

My exclusive story: https://t.co/Im0EYbyPz6� Greg Wyshynski (@wyshynski) July 28, 2022

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28 JUILLET \| 603 ANSWERS BREAKING: NHL loses a Major partner Is something happening we dont know about?
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BREAKING: NHL loses a Major partner

When the NHL announced back in the 2017-18 season that they signed a 7 year deal with ADIDAS to make the league jersey's, replacing REEBOK, it was viewed as a big win for the league. The deal with ADIDAS was worth more than $70,000,000.

Is something happening we dont know about?