🚨@DrinkBODYARMOR is the new official Sports Drink of the NHL & NHLPA, effective the start of the 2024 NHL Stanley Cup Playoffs, replacing BioSteel. The deal runs thru the 2028-29 season.
Branding on benches, boards, penalty boxes, etc., will begin in the playoffs this month.
With many fans criticizing the NHL's partnership with Fanatics rather than a more traditional and respected hockey brand, the last thing they needed was an issue with yet another major partner. Thankfully, things came together quickly for the NHL and BodyArmor, and with all of the issues surrounding BioSteel, the league has now successfully distanced themselves from that.
Now, the league can move forward into the 2024 Stanley Cup Playoffs with one less distraction, as all the attention should be on the players on the ice, and while many are upset with the situation surrounding BioSteel, BodyArmor are the perfect brand to partner with the NHL going forward, as they will be together until 2028-29.