NHL loses a MAJOR sponsor - but has already replaced them with another MAJOR sponsor

For us, the future of sport means continuing to invest in young and diverse athlete communities, cutting edge leagues, and embracing all athletic journeys, he wrote. He cited the brand's endorsement deals with college athletes Paige Bueckers and Shedeur Sanders and its work with leagues such as Overtime Elite. We're already seeing the impact it makes, and there's a lot more to come.