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Devils reportedly hire groundbreaking NHL figure in surprising organizational move


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Daniel Lucente
September 16, 2026  (10:06)
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Head coach Dan Bylsma, right, and assistant Jessica Campbell, coach the Coachella Valley Firebirds in Game 6 of the Calder Cup against the Hershey Bears in Hershey, Pa., June 24, 2024
Photo credit: USA TODAY Network via Reuters Connect

The New Jersey Devils made a huge splash by hiring former Seattle Kraken assistant coach Jessica Campbell as their new manager of player development.

Jessica Campbell continues to break barriers across professional hockey.
"The Devils have hired Jessica Campbell as manager of player development, per Emily Kaplan.

She previously was the assistant coach of the Kraken, the first woman in NHL history to be an assistant coach."

A Historic Coaching Journey

Her tenure in Seattle was nothing short of ground-breaking, as she became the first woman to ever sit behind an NHL bench as a full-time assistant coach.
During her time on the West Coast, she earned immense respect for her hands-on work with power skating, offensive concepts, and helping young talent transition into everyday NHL contributors.
After four seasons within the Kraken organization, her contract expired this past offseason, opening the door for her to explore fresh opportunities throughout the league.

Building a Winning Future in New Jersey

Joining the Devils front office alongside veteran executive Bryan McCabe, Campbell brings a unique perspective to player development.
She spent years refining skills and development techniques, running elite training programs, and coaching in both the AHL and international competitions before breaking into the NHL.
Her transition to managing New Jersey's player development setup gives the franchise one of the most innovative minds in hockey to guide their top prospects.
With a roster packed full of young core talent, her ability to break down game film, refine individual skill sets, and foster modern game habits will be an incredible asset for the organization moving forward.
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Devils reportedly hire groundbreaking NHL figure in surprising organizational move

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