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Controversy Looming After Artist Exposes the Utah Hockey Club for Stealing Logo Design


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Tom Banks
May 7, 2025  (5:29 PM)
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The logo of the Utah Mammoth.
Photo credit: NHL.com

The Utah Hockey Club are now officially the Utah Mammoth, but with the revelation of their logo, controversy has followed as an accusation of theft has occurred.

After 12 months of speculation and rumours on the situation, the Utah Hockey Club is officially no more, as the organization finally announced their change, revealing the Utah Mammoth name and their new logo.
While the name has seen some mixed reactions, the logo has been highly praised, with their new jerseys appearing to be fantastic, with the team now having arguably one of the best looks in the entire NHL.
It's not all good for owner Ryan Smith and the organization however, as one artist has taken to social media to accuse the organization of stealing their logo, one that was floating around on social media after being posted back in Februray.
While the artist known as Blue Shells Hockey didn't explicitly say theft or accuse the franchise of stealing the design, instead giving them this message while asking for compensation of some type.
I feel it's reasonable to assume that you've seen it, and that it influenced your design process.

I'm not out for a lawsuit or anything nefarious. Just a nod and a jersey, maybe
While it's not exactly identical, it's easy to see why Blue Shells Hockey is looking at the immense similarities between the two designs, with both being full of details and absolutely incredible.
It's unclear if something will ever come of this, with the organization claiming all the details of their new design as their own, but it's definitely a story to monitor as the Utah Mammoth are officially born.
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Controversy Looming After Artist Exposes the Utah Hockey Club for Stealing Logo Design

Does this artist have a case to make here?

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