As mentioned, this isn't the first time this has happened in 2024/25, but every time Keefe has done it, the player in question has responded, so perhaps this tough love approach from the coach is exactly what is needed.
Some fans may be okay with this type of comment, but others definitely aren't, as there was plenty of backlash for Keefe in the comments on social media from many different fans.
With just nine wins in their past 20 games however, it's unclear what's needed for this team to find their footing again this season, and with some of their top names out for the remainder of the regular season, this is a team that could eventually fall out of a playoff position, so perhaps this type of reaction from Keefe isn't what's needed at this point.